Broadband Reliability is the Priority

A recent research carried out by the popular broadband comparison website ISP Review revealed that the most number of respondents to their monthly survey said that they rated reliability as the most significant factor that they looked into, while choosing a fresh broadband internet service provider.

The second most important aspect that would be considered by them was the broadband speed. It was quite interesting as well as a bit surprising to find that the factor – price, never came up as a key factor considered by them. However, in spite of the price factor lagging much behind reliability and speed in terms of priority, around 30 per cent of the respondents paid some GBP 20 a month for their broadband service.

Moreover, a good 25 per cent GBP 15 a month for their service, 21 per cent paid GBP 25 plus, 16 per cent paid GBP 10 per month and 8 per cent chose to pay only GBP 5 a month. Here, the cheaper broadband services may be deemed as part of a cut-price broadband bundle.

As a matter of fact, the latest monthly study conducted by O2, had engaged 1043 respondents of which 42 per cent downright supported reliability as the prime priority while choosing a broadband service, and 37 per cent backed internet access speeds.

Further, to the question, how likely were they to switch internet service providers in 2010, 43.3 per cent were the’ very likely’ supporter, 21.5 per cent said unlikely, 17.8 per cent said likely, and finally 17.1 per cent said very unlikely.